Drive new sales
Social media marketing needs to, at the end of the day help a business increase sales and revenues and to be fair, improving brand awareness and legitimising a brand should, by themselves go a long way to increasing sales. But there are ways to use social media to steer people toward those all important sales. For fans of the business, business owners can write posts that link to products, sales, etc. Marketers can also use promoted content and advertisements to sell products to target audiences who haven’t become fans of a brand yet. The ability to target particular audiences is one of the greatest benefits of social media marketing.